Future Future celebrates tomorrow’s creative leaders.
Photography by Shushanik
In 2025, creative director Alex Akuete, in collaboration with photographer Shushanik and the Xray community, launched a photo campaign celebrating Belgium’s creative leaders of tomorrow. The portraits showcase the originality, strength, and beauty of young people, reminding us that the secret to a prosperous future lies in the minds of today’s youth.
More than a visual project, the campaign is a call to recognize and support the youth. By giving them space and attention, we allow their creativity to inspire, challenge, and guide us, affirming that the leaders of tomorrow are already here, ready to shape a future full of possibility, beauty, and bold ideas.
In 2025, creative director Alex Akuete, in collaboration with photographer Shushanik and the Xray community, launched a photo campaign celebrating Belgium’s creative leaders of tomorrow. The portraits showcase the originality, strength, and beauty of young people, reminding us that the secret to a prosperous future lies in the minds of today’s youth.
More than a visual project, the campaign is a call to recognize and support the youth. By giving them space and attention, we allow their creativity to inspire, challenge, and guide us, affirming that the leaders of tomorrow are already here, ready to shape a future full of possibility, beauty, and bold ideas.
Photography by Shushanik